Elevate Your Fitness, Embrace the Good Shit!
Good Shit Fitness
About Us

About Us

Introducing Good Shit Fitness: Unleash Your Inner Strength with Style and Empowerment

At Good Shit Fitness, our mission is simple – we want to bring Good Shit to everyone! Founded with a passion for fun and a desire to inspire others, our journey began with a workout trainer who would always exclaim “Good Shit” at the end of each lift. It was an empowering and motivating phrase that left a lasting impact. We knew we had to share that feeling with the world.

What sets us apart from other fitness brands is our unique blend of humor, outdoor activities, and a strong focus on making a positive impact. While we offer a range of fitness clothing that combines style and performance, our true calling lies in projects that revolve around the great outdoors and promoting environmental responsibility. Whether it’s picking up trash, planting trees, or engaging in cleanup initiatives, we’re dedicated to making a difference and ensuring our planet remains a beautiful place for generations to come.

Our fitness apparel is more than just fabric and stitches; it’s a statement. At Good Shit Fitness, we believe that empowerment meets excellence. Our inclusive and innovative designs inspire you to unleash your inner strength and embrace your unique journey to fitness. We invite you to join our community and redefine what’s possible in terms of style, performance, and personal growth. Together, let’s make fitness exciting, enjoyable, and transformative.

While we may be a startup, our aspirations know no bounds. Our vision extends beyond fitness clothing as we aim to expand into other retail markets, including fitness gear, guides, apps, and connecting with trainers. Our ultimate goal is to become a renowned online fitness source, providing you with the tools, resources, and inspiration to achieve your fitness goals and lead a healthy, fulfilling life.

Customer satisfaction is at the core of our business. We are committed to ensuring that your experience with Good Shit Fitness is exceptional, though we are still working on developing specific strategies to achieve this goal. We value your feedback and always strive to improve and meet your expectations.

Behind Good Shit Fitness is a team driven by passion and a shared love for helping others. As an ex-archaeologist, computer systems administrator, outdoor enthusiast, and health advocate, I have seen the positive impact that fitness, education, and community involvement can have on people’s lives. Together with my wife, who is my partner in both business and community volunteer work, we engage in initiatives such as trash pick-ups in the Tonto National Forest and around our community. We are dedicated to creating a supportive environment where everyone can discover the joy of staying fit, eating well, and leading a healthy lifestyle.

Join us on this exciting journey as we navigate the world of fitness with a touch of humor and a strong sense of purpose. Together, let’s uncover Good Shit and make a positive impact, one step at a time.

If you have any questions or would like to get in touch, please reach out to us through our website. We’re here to help you find your path to fitness and unleash the power within you.

Thank you!